Phemke’s purpose is to make people aware of the beauty of cultures around the world and appreciate craftsmanship with respect for people and environment.
Our mission is to safeguard intangible heritage by co-designing and creating artisan-made apparel and accessories and empower and support artisans to become financially stable.
All our products are handcrafted by (mostly female) artisans. We currently source our treasures from Madagascar, Bangladesh, India, Cambodia, Seychelles, UAE and Oman.
We are a strong advocate of making the artisan and their community the heroes, not the brand. The emphasis on craftspeople as the unsung heroes of a transition to the circular economy will help elevate the status of technical and hands-on careers. Re-investing in making the younger generation enthusiastic about learning a craft or a skill is of utmost importance for preserving traditional craftsmanship on the long term.
To further support this change we need to tell narrative, personal and emotional stories about the artisans, their ancestors, their way of living and what drives them. We want to tell the artisans’ stories, what we can learn from them and share it with the world to make sure people appreciate the skills that go into creating our treasures.
A founder's note
"My favourite thing about travelling is getting to know new cultures. I love chatting with the locals while strolling through markets and looking at handcrafted treasures.I love how every person and the things they make has a story, a story I wouldn’t have known had I not visited that place. And there’s nothing like putting on a hat bought from the local market, or a dress made by one of the village women, to make you feel part of that unique story. That’s the feeling I wanted to capture and share with Phemke.Each product has a tale, a sense of place and a spirit woven into it. When you wear Phemke, I want you to feel inspired and beautiful, so that wherever you go, you can let your own tales of adventure and bliss unfold."